VS ONLINE METRICS: Should reporters care about what their readers are reading - and not reading?
TweetYou know what's better than producing solid, electrifyingly good content for your newsroom? Validation. Proof that readers are interested in your supposedly electrifying content.
For the past year or so, the New Haven Register newsroom has incorporated video into their storytelling and reporting. Many of them now shoot, edit and publish their own video content without any 'computer guys' (which apparently I am?) in the room. They have all honed their skills, and found varying degrees of comfort with it. Which is a fairly compelling story, since many across Journal Register Company had never even held a video camera before being handed their own FLIP cam last year to use as a reporting tool.
BEFORE THIS GETS LONG AND WINDED: This link is what this blog post is about
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For the past year or so, the New Haven Register newsroom has incorporated video into their storytelling and reporting. Many of them now shoot, edit and publish their own video content without any 'computer guys' (which apparently I am?) in the room. They have all honed their skills, and found varying degrees of comfort with it. Which is a fairly compelling story, since many across Journal Register Company had never even held a video camera before being handed their own FLIP cam last year to use as a reporting tool.
BEFORE THIS GETS LONG AND WINDED: This link is what this blog post is about
Read more »
Labels: idealab, jrc, jrc on demand, new media, newspapers, video